Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social networking, radio, television, mobile and even types of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is recognized as digital marketing earch-engine optimization company agency.
This leaves only various types of person-to-person (P2P) marketing, print advertising and direct marketing outside the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are starting to get in touch with their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising typically features a digital marketing connection.
Why the Give attention to Digital Media?
The shift to digital media has been driven by marketing agencies, business owners and consumers alike. The ever-increasing demand showing quantifiable results makes going digital a desire for the digital marketing agency. Most digital media, including websites, social networking and mobile advertising is a lot better to track than traditional marketing media such as print advertising.
For business owners, many types of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social networking and e-mail marketing are inexpensive alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a must. When people are in need of goods and services, gone are the days of thumbing by way of a phonebook to get them. Now, we whip out our cellular devices or head to our computers for answers - and we locate them fast.
Using Digital Media to Build Your Business and Brand
No real matter what size your business is - large or small to medium sized business / enterprise (SMB or SME) - you can effectively market your business through low-cost digital channels. The foundation of one's marketing efforts is likely to be your website. Invest wisely in your website, and be sure that it will the next:
Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
It is advised that you utilize a professional web design firm that is skilled in web development and search engine optimization. Because your website is the inspiration to and that all other digital channels will lead, it is highly recommended among your top business investments.
Once you have your website complete, another steps would be to launch regular monthly or bi-monthly e-mail campaigns, and relate to customers via social media. If you're truly on a shoestring budget, these are efforts that can be done in-house (by someone with the correct knowledge) and for an inexpensive by an outside digital marketing agency. Be sure that all your efforts lead customers back again to your website where they can fully engage with your business, products and services, and pick the channels through which they contact you.
If you're interested in getting aggressive with search marketing, you can put aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to get new customers. A typical misconception among business owners is that only having a website ensures that customers will discover it. Not so. Your internet site should be built with specific key words and phrases, meta data, page content and linking strategies that can help it reach top search rankings.
Because many key words and phrases have stiff competition for top search rankings, you should supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be quite a little daunting, but with a little time, effort and instruction, that too may be accomplished in-house, and for an acceptable cost via an outside digital marketing agency.
Beyond e-mail, social networking marketing and search engine marketing, you can venture into a bunch of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you decide on, they should all connect and tie into your foundation - your company website.
If you have the means, a sensible investment would be to engage the services of an electronic digital marketing agency to aid in your marketing efforts. Today, many digital agencies offer multiple degrees of service to accommodate businesses large and small.
Digidaze is just a digital marketing agency in Maryland that gives digital marketing services to small to medium sized Maryland businesses. We're a full-service digital marketing agency in MD providing a bunch of in-house digital marketing agency services earch-engine optimization company agency.
